After obtaining a Master of Science degree (MSc) in Business and Finance from Reims Management School (France) in 2003, Salim Mikram began his career in investment banking as financial analyst for JP Morgan Chase Bank in London, UK for 4 years. In 2007 he joined Upline Corporate Finance, a boutique investment advisory firm based in Casablanca, Morocco as senior consultant advising prominent shareholders and investors in some of the largest merger and acquisition transactions in Morocco at the time. Upline Corporate Finance was due to become the investment banking arm of one of the largest banking institutions in Morocco, the “Groupe Banque Populaire”. In 2011, Salim joined SANAM, a cross sector holding company and one of his former clients as Business Finance Manager advising the top management on the overall strategy of the group and some restructuring programs in affiliated firms. Late in 2015, he joined the Moroccan Agency for Tourism Development (SMIT MOROCCO) as Business Development Head, the Government body in charge of destinations development in Morocco and the promotion of tourism investment in the country.