After hitchhiking to Afghanistan from London, via an unplanned few months in the Greek Islands, Richard had caught the travel ‘bug’. He has now spent over 35 years in hospitality, media companies and service industries. He’s visited 87 countries - working in seven of them, including 11 years in the UAE. Senior roles: MD Preferred Hotel Group EMEA; VP CNN International; Director Le Meridien Hotels; CEO Best Western Hotels GB; CEO Whisper Hotels; and CEO Landmark Hotels. He has a deep understanding of Digital Transformation and Disruptive Innovation after helping to pioneer changing travel booking patterns with WorldRes in the late 1990s and launching Clickworker’s crowdsourcing platform in the UK in 2010. Along the way, he invented a word game, launched by Hasbro as Boggle Master!