Joby Beretta is the Founder and Director of The Bench FZE. He advises hotel owners, investors and operators on a range of hospitality projects around the world. Joby has negotiated hotel management agreements for some of the most iconic hotels in the region such as Jumeirah Beach Hotel and the Burj Al Arab and mixed-use hotel projects such as The Address Jumeirah Resort + Spa. Prior to establishing The Bench, Joby was Senior Legal Counsel at Jumeirah Hotels & Resorts and more recently Partner and Head of Hotels & Leisure for the Middle East at Dentons, the world’s largest law firm.
Joby is recognised as a leading hotel lawyer in the UAE by Chambers & Partners Real Estate 2018, which noted: "Joby Beretta of The Bench FZE is described by sources as "very sharp, with strong technical and commercial acumen, and he's effective at handling clients." Market commentators frequently note his expertise in the hospitality and leisure sector."
The Bench FZE is an innovative legal services provider offering cost-effective legal services and legal recruitment. Established in the United Arab Emirates, The Bench responds to the demand for a boutique law firm specialising in the Middle East hospitality and F&B sectors. The deep bench of lawyers have ‘Big Law’ training but ‘New Law’ mindsets and are recognised year after year by Who’s Who Legal, Legal 500 and Chambers. www.thebenchlaw.com.