Her Royal Highness Princess Basmah Bint Saud Bin Abdulaziz is the granddaughter of King Abdulaziz, founder of modern Saudi Arabia, and the youngest child of his son King Saud who reigned from 1953 to 1964.
Her Royal Highness came to the UK with her mother when civil war broke out in Lebanon in 1976. She studied at the Oxford International College. In 1983, she moved to Syria where she studied medicine, psychology and English literature at the Beirut Arab University.
In 2007, Her Royal Highness embarked on her journalism career. She wrote for Al-Medina Weekly Newspaper, Al-Hayat, Al-Ahram, Nisf al-Dunya and Sayidaty English magazine. Then in 2008 she established Inseed with four brands, three in catering and one in media.
In 2012, Her Royal Highness began to expand Inseed into the UK market, before she started developing a project very close to her heart, The Lanterns United Global, a global network of people and organisations working towards a more egalitarian world. During her time in London, Her Royal Highness founded a research centre, Global United Research and Analysis (GURA), offering social, developmental and economic research. The Fourth Way Law, Her Royal Highness’ global constitution able to succeed in the twenty first century, received EU accreditation in 2014. She is currently managing and opening branches of her companies in Saudi Arabia.