Dr. Martin Berlin leads the Real Estate, Hospitality and Leisure Practice in the Middle East and also serves as the Global Deals Real Estate Leader. Recently, he has worked on projects assisting property development companies in strategy, feasibility and market entry studies and supporting other real estate companies in operational projects like customer reviews or growth projects, advising Hospitality companies on their regional strategy and selected project feasibility and supporting Leisure & Entertainment government authorities and companies in expanding their regional project portfolio. Further, he is consulting Construction Contractors and Architectural & Engineering companies in their corporate strategy development. Martin is also actively involved in the Global Deal Origination initiative that has the objective to present customised deal opportunities to a targeted list of global investors (e.g. SWFs, Pension Funds and PE).
Martin brings over 12 years of experience working in senior strategy and operational positions at real estate development companies in the Middle East while he was with Dubai Holding between 2001 and 2013. While his core functional expertise is in strategy and growth projects, he also gained significant operational experience in business development, deal making, marketing and operations. With his experience in McKinsey & Company, he combines a consulting advisor perspective with a operational expertise that he acquired working for Procter & Gamble and Dubai Holding.
Before joining PwC in 2013, Martin was the Chief Strategy Officer of Dubai Properties Group where he was responsible for the turn around and restructuring of Dubai Holding’s property development and management business, optimizing revenue opportunities for the developer while streamlining OPEX. Martin has is also experience in the Healthcare and Leisure & Entertainment sectors. He has served as the VP of Strategy & Business Development at Dubailand Parks & Resorts (BU of Dubai Holding) where he led IP licensing negotiations with Universal Studios, Six Flags, Marvel, and Dreamworks. His healthcare experience is focused on the pharmaceutical and specialty chemicals industry and the development of Dubai Healthcare City, a large development focusing on the delivery of the entire healthcare value chain. Before his positions with Dubai Holding he was with McKinsey & Company for 6 years and with Procter & Gamble for 3 years.