Arabian Hotel Investment Conference

09 – 11 April 2019 | AHIC Village, Ras Al Khaimah, United Arab Emirates

2019 Session

The Five Minute Pitch – Innovation

 Max Shepherd-Cross  photo

Max is the CEO and one of the co-founders of HotelFlex. HotelFlex is a software platform that increases hotel revenue with no added cost. They do that by matching a hotel's empty rooms with guests wishing to extend their stay to accommodate their travel schedules. In doing so, they increase hotel revenue by 2% and improve the standard of service to guests.

Oliver Worsley Ph.D photo

Oliver is the CEO and Co-Founder of Sequential—a company that offers a novel genetic approach to personalised skincare. Since 2017, Oliver has taken home top prize at the P&G Young Entrepreneur Scheme, presenting at the Royal Society in London, as well as the L’Oréal Innovation Runway—coming up first against 160 tech companies in the lifescience area.

Previously, Oliver completed his PhD in Roger Foo's lab, which moved from Cambridge University to Singapore in 2013. A leading molecular biology lab in the world, that investigates genetic and epigenetic modifications in human disease. Other than working on Sequential full time, Oliver has enjoyed covering over 100 articles for FierceBiotech, a top biotechnology journal that currently has 285,000 subscribers, and is passionate about entrepreneurship and innovation within biotechnology.

About Sequential The cosmetic and beauty industry is on the verge of becoming completely personalised to the consumer – indeed, various terms are now entering the category lexicon, from ‘cosmeceuticals’ to ‘dermagenetics’. This is good news for the majority of consumers who for too long have found that the products they purchase either don’t work as expected or deliver substandard results. At Sequential, we recognise this limitation and we have developed the first proprietary face mask that allows us to deeply characterise the skin’s genetics and microbiome. At Sequential, we are the genetics and environmental approach to personalised skincare.