Arabian Hotel Investment Conference

09 – 11 April 2019 | AHIC Village, Ras Al Khaimah, United Arab Emirates

2019 Session

Breakout stream II: Alternatives to the Big Boys – Meeting the Changing Needs of Consumers and Owners

Mohamed Awadalla photo

An international hotelier with over 30 years’ experience, Mohamed Awadalla has worked with some of the leading global hospitality companies including Mövenpick Hotels & Resorts, Hilton International, Rotana Hotels and now at TIME Hotels Management L.L.C where he was one of the founding members. 

After completing his studies at the German Academic Institute for Hotel Management in 1985, Awadalla began his career with the well-known Swiss hotel group, Mövenpick Hotels & Resorts, in the Egyptian city of Luxor.  He then joined Hilton International in Luxor and was subsequently tasked with running the travel trade division out of the Area Sales Office in Cairo, with the responsibility of 12 properties. 
In 1996 Awadalla relocated to the UAE, and returned to operations, joining the Hilton Corniche Residence team in Abu Dhabi as Rooms Division Manager. Recognising the Emirates’ burgeoning potential in the hospitality sector in 2000 he was appointed Director of Business Development for the Al Ain Hilton Hotel, where he spent two years driving the brand’s business strategies.  
Following his successful tenure with Hilton International, Awadalla was headhunted by UAE-headquartered Rotana Hotels and joined the Al Maha Rotana, Abu Dhabi, as General Manager in 2004. His reputation for operational excellence then saw him take on the role as opening General Manager for the new five-star Al Manshar Rotana in Kuwait City, where he quickly established brand presence, setting new standards of hospitality within the local market. 
Being one of the founders of TIME Hotels Management in 2007, Awadalla started as the Area Vice President. In 2012 he moved to the position of CEO with overall responsibility for the company’s Ten Hotels, Hotel Apartments and Residence with a remit to spearhead the future development and drive the commercial success of TIME’s rapidly expanding portfolio of Middle East and Northern Africa based properties.

Jaidev Menezes photo

Mandated with the global growth and expansion of all Emaar Hospitality Group brands through potential acquisitions and management contracts, Jaidev Menezes brings over ten years of global corporate strategy and hotel development expertise to Emaar.

As Corporate Director, Business Development, Jaidev has a successful track record in hotel and branded residential development in several markets including the Americas, Asia, Europe, Middle East and Africa. He earlier served in corporate strategy and development roles including his most recent position leading mixed-use development for the EMEA region at a global luxury hotel operator.

Jaidev holds an MBA from the Ivey Business School and a Bachelor of Science in Hotel Administration from Cornell University. 

Aly Shariff photo

Aly Shariff, Chief Operating Officer at Citymax Hotels, part of the Landmark Group Hospitality division, holds over 25 years of experience in the service sector.  Aly has held a host of roles including operations, real estate and business development in capital-intensive and people-intensive businesses. His work experience extends across the United Kingdom, India, South East Asia and the Middle East. Born and educated in the UK, Aly holds an undergraduate degree in Hotel Management and a Masters Degree in International Business Studies & Human Resources.

Aly is a strong believer in putting the guest at the centre of the business and describes his job as ‘delighting guests by making everyday experiences special’.  He advocates the People Profit Chain as the ultimate goal of service sector businesses and firmly believes that engaging teams and empowering them to be the best they can be, leads to happy guests, strong brand advocacy and ultimately the financial health of a business.

Aly successfully executed the start-up of the Premier Inn hotel brand across international territories by developing and establishing hotels across India and South East Asia, ensuring brand relevant and economically relevant growth through rigorous network planning and resource prioritization.

He has effectively managed both partner and owner relationships, across multiple business models - sole ownership, JV’s and management agreements. Aly is also well versed in acquiring and selling businesses, leading integration teams and large-scale change/organizational projects.

In addition, Aly has a wealth of experience in generalist and specialist Human Resource roles at both Business Unit and Corporate levels, focused on commercial & strategic change initiatives.

In his spare time Aly enjoys family time with his 3 children as well as being a keen (but slow) runner, cook and a photographer.