Arabian Hotel Investment Conference

April 2020 | United Arab Emirates

Content Library

SHIC 2018 Presentation: The Social Effect & How to Harness It

Posted on March 05, 2018

Brand generated messaging is being ignored. There has been a shift in the buying behaviour of the modern consumer and to win with them; brands need to reach them in the right place, at the right time, with the right content. Barry Moroney, Head of Middle East at Tint shared with the audience at SHIC some of the insights his company has realised about the growing digital generation

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