Arabian Hotel Investment Conference

April 2020 | United Arab Emirates

Content Library

OTA and Rate Parity; the Unconventional Truth

Posted on April 26, 2018

Do hotel direct bookings really matter? Driving ADR in a digital era. What is the current state of affairs in a market where hotels are pushing for direct booking, but are still relying on other distribution platforms that are becoming increasingly stronger. What can owners do to get the best of both worlds?

Filippo Sona, Head of Hotels MENA, Colliers International
In conversation with:

  • Terry Kane, Head of Auto & Travel, Facebook
  • Charlie Osmond, Founder & Chief Tease, Triptease