Catalin works to reinvent decision-making in hospitality development. His time is divided between research (80%) and consulting (20%).
To validate his findings - and fund the next round of research - he works with hospitality asset developers, tourism authorities and governments.
His current focus is on experience design. To understand why people fall in love with places. To use these findings in development strategies that optimize $/m2.
Before founding CHI in Dubai, Catalin worked in Europe and North America with companies such as PwC, HVS and The Economist Group