Aboudi Asali is the Senior Vice President Development at Jumeirah Group responsible for the group’s expansion in the Middle East, Europe, Africa and South Asia region. Having started in hotels in the USA and Saudi Arabia, he worked as a hospitality consultant at Andersen from 1997 to 2002, with a focus on preparing feasibility studies and hotel valuations. He subsequently joined Marriott International as Vice President International Lodging Development and structured a dedicated development team for the Middle East region. In 2012, Aboudi established and ran Aprio Hotel Advisory Services advising hotel operators and owners in the EMEA region and negotiated several contracts including with Hilton, IHG and Starwood. In 2014 Aboudi joined the Jumeirah Group responsible for development in Middle East, Africa, South Asia as well as Europe. During his last 14 years in hotel development, Aboudi signed over 45 management and franchise agreements in 26 countries.